We all have heard that sales person say "Now is the best time to..." Why? Recently a life insurance commercial popped up during one of my favorite evening show. You probably know the one. Lady says to guy assumingly her husband, "you know the guy up the street?. Husband responds with, the one who always is seen trying to stay fit, or something like that. She says "not any more". He responds with, "wait, are we having the discussion about..." She says, "no, we are getting..." Some would use the cliche, "Time is of the essence". Really, there is no better time than the present, and let me explain why.
You hear this a lot in car sales. Now is the best time because this price isn't lasting. Your car is getting older so the value is going down. Interest rates are at an all time low. Perhaps your credit is in the best position right now. All true mind you, but is this a way to get you to buy? No, it is simply to get you to think. If you rationalize this thought, you might be more susceptable to getting the car. It is done daily in the sales routine. You still have the ultimate choice.
This is also done subconsciously in marketing and retail. Everyone knows Sam Walton, the founder of Walmart not from the serial show "Little House on the Prairie". Sam was known for putting eye catching product in the isles, doorways, and entrances to trigger that impulsive purchase. It didn't matter if you needed something, it just got you to purchase yet another item or go to the section of the store where other options of the same type were available.
Does it work in relationships? Can you imagine the results if you tell your girlfriend, boyfriend, mother, father, boss, etc. "can you call me back", "let me think about it", "I need to run that by..", or "Im just looking"? The consequences of such behavior, positively reinforce immediate action.
Today we have the science of NeuroLinguistic Programming, or NLP. NLP is the art of using trigger words that further put suggestive thoughts in your mind. A recent television car ad is full of them. The commercial mentions a sales event for a car manufacturer using visual aids such as cliff hangers, interest rates on the side of the mountain, and a guy falling off of a cliff to be caught by a beautiful brunnette who is seen racing to save him. As a result, most people are having the thoughts in their head around the subject of purchasing a new car.
Lets take a look at your insurance. Regardless of your age, regardless of whether you are going into, already in it, or retirement is a long ways off, now is the best time to be considering that insurance. Age wise, rates are cheaper the younger you are. More life insurance can be purchased for the same dollar at younger ages. Medical coverage before retirement or just turning 65 is less expensive for two reasons. Chances are you are definitely healthier today than you will be down the road. After 65 and six months, heath questions may have to be asked. Also, the rates are based mostly on attained age. Considering care for the long term such as home care, skilled nursing, cancer, heart attack, or stroke coverage, hospital or dental indemnity programs or any other type of coverage? All are based on current health conditions. Some may go up after purchase but many remain the same amount year after year. Therefore, if you get life insurance, or any of the above mentioned health related plans, the rate today is the best for you.
Finally the same applies to savings. Due to the compound effects of interests, if you put off getting that annuity, 401k, IRA, TSA, etc., your chance of long term savings greatly decrease the closer you get to retirement. If a young person starts saving $25 weekly at age 21, they will be a millionaire by the time they retire. On the other hand, waiting means they would need to put in much more to be a millionaire at 65.
Now that you know today, right now, NOW is the best time! What have you been putting off?
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